CSPI

CSPI

For decades, Coca-Cola and other big soda companies have spent billions of dollars trying to convince the world that soda equals happiness. Perhaps no other advertisement in history exemplifies that more than the iconic “Hilltop” ad, where singers on a hillside expressed their wish to “buy the world a Coke.”

You might have seen it reappear in the season finale of Mad Men on AMC recently.

But Coca-Cola, Pepsi, Mountain Dew, and other sugar drinks promote type 2 diabetes, tooth decay, obesity, and other health problems. Soda is not happiness; drinking too much soda equals sadness.

Our friends at @CSPI thought it would be interesting to see a fresh take on the Hilltop ad—where real people, suffering from real soda-related health problems—could tell their stories.

Featured in Ad Age