For decades, Coca-Cola and other big soda companies have spent billions of dollars trying to convince the world that soda equals happiness. Perhaps no other advertisement in history exemplifies that more than the iconic “Hilltop” ad, where singers on a hillside expressed their wish to “buy the world a Coke.”

You might have seen it reappear in the season finale of Mad Men on AMC recently.

But Coca-Cola, Pepsi, Mountain Dew, and other sugar drinks promote type 2 diabetes, tooth decay, obesity, and other health problems. Soda is not happiness; drinking too much soda equals sadness.

Our friends at @CSPI thought it would be interesting to see a fresh take on the Hilltop ad—where real people, suffering from real soda-related health problems—could tell their stories.

Featured in Ad Age

American Express

Amex Post

Chronicling two start ups in a 3-month accelerator program, Lumenati developed and produced a six-episode micro documentary series that examined exactly what it takes to start a business. Being an entrepreneur is tough, and this series for American Express provides an in-depth look at the common challenges in getting ideas, managing money and getting customers.

To accompany the series, Lumenati also produced a selection of one-on-one mentor videos, providing valuable insight from mentors that participate in the Boomtown accelerator program in Boulder, CO.

Click here to view episode 1

Click here to view episode 2

Click here to view episode 3

Click here to view episode 4

Click here to view episode 5

Click here to view episode 6

Jam Audio

Jam Audio Rewind

Jam Audio Rewind Product Video

Jam Transit Headphones Product Video

Jam Classic Product Video

Jam Audio was looking for product videos with a little pizzaz. As one of the top selling bluetooth speaker companies in the United States, they wanted to showcase their newest and best selling speakers and headphones in a unique way. Lumenati used stop-motion to create a selection of unique product videos, highlighting their features in a fun and engaging manner.


BOEC Brand Video

BOEC Summer Video

BOEC Winter Video

For more than 35 years, the Breckenridge Outdoor Education Center (BOEC) has provided life changing outdoor learning experiences to people of all abilities, with a focus on those with special needs. The Lumenati team was fortunate enough to work with such a meaningful organization. Getting up close and personal with the amazing volunteers and participants at the BOEC is what life is all about.

Check out more of the BOEC

Pit Viper

Demand Respect and Authority - the mantra of Pit Viper. To help out our Pit Viper friends, Lumenati created the centerpiece video for their Kickstarter campaign. The results: they blew past their funding goal with over 500 backers.

Backpacker's Pantry

With no previous video content, Backpacker's Pantry needed something to set themselves apart from other outdoor brands. So, they enlisted Lumenati to help develop and produce a unique web video showcasing their products in action. Based off a backpacking trip from Lumenati creative Scott McDonald and Lumenati producer Gavin Anstey, "Adventure Comes in All Shapes and Sizes" juxtaposes two very different approaches to backpacking in the mountains.