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This weekend, October 1-3, snow sports industry leaders, business people, athletes, brands, and filmmakers will gather at the 11th annual Meeting in Aspen to premiere the newest ski and snowboard films, as well as, discuss the future of the industry.

This year’s conference focus is based around content and how it is used for marketing, social media, and building an audience.

Lumenati Creative Director and Co-Founder, Scott McDonald has been given the opportunity to be a part of this year’s Meeting. As a featured panelist with founder, Greggory Heil, Scott will discuss the future of creating and sharing content, as well as, how Lumenati is bringing technology to the masses.

Learn more about the Meeting and find out how you can see Scott and all the other great panelists: