Crowdfunding is all the rage these days. But did you know that the vast majority of successfully funded Kickstarter companies fail to make it past their campaign? They’ve got the brand awareness, they’ve got the product, but they lack the funding to purchase inventory and fulfill store orders. Luckily, the guys at Kickfurther are taking the crowdfunding concept one step further.

Kickfurther allows anyone to invest in companies to help them fund their inventory needs. In exchange, each investor receives a great return (on average 8%). Need more clarification? Then check out the above explanatory animation done by Lumenati Motion Designer Megan Ternus. And don’t forget to check out the American Express micro-documentary series “Business Accelerated” that stars the founders of Kickfurther.

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