Dealing with commercial breaks during a favorite TV show can get pretty annoying. Now imagine getting interrupted by commercials in a movie theater. Sounds pretty maddening! Might be enough to get people to walk out, or even break a glass bottle.

Promoting their commercial skipping device, Bolt, TiVo invited 100 people to a private screening of Spectre. The catch? They had to sit through commercials during the film’s most suspenseful moments.

Working with School and Buck Ross, Lumenati’s Evan Swinehart and Freddy Remington were part of the production and post-production team that captured the outraged reactions of each and every theater-goer.

Check out the spot featured in Ad Age’s Ad of the day.